Are there alternative viewpoints? Check!
When it comes to science, there is rarely just one view on the issue. Different interpretations and opinions of the evidence frequently crop up and science communicators should have an awareness of the different angles on issues. It’s important to understand the debate in the round and be prepared to address any questions or challenges that may arise when communicating about the topic.
Before delivering your science communication messages, it’s a good idea to check them from all angles. Check for alternative viewpoints. Do the alternative viewpoints matter? If not, why not? Could they cause a problem? Do you need to present them too? What could you do to best reflect all sides of the debate or address potential conflicts of opinion?
To find out more, read our new book: Science Communication Made Easy.
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