Do you really understand the science? Make sure you understand it before you communicate it.
It’s never been so easy to communicate with the world, and scientific content has never been so visible. But for all the great science, there is a vast amount of misinformation and disinformation confusing and overwhelming the public.
Good quality science communication relies on good, quality, credible science in the first place. Science communicators should always aim to provide high quality, credible information, to ensure trust in science. But we need to make sure we understand it so we can reflect it accurately.
Before you communicate, double check that you understand the details. It’s all too easy to get in a muddle or be caught out by someone who knows more about it than you. This could risk reputational, and sometimes actual, harms.
To find out more, read our new book: Science Communication Made Easy.
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