Does your storytelling match your communication channel? Think about your structure, tone and style.
There is now a vast array of ways to communicate science, from videos, games and events, to articles, infographics and social media threads. Whatever way you choose to communicate, think about what structure, style and tone is most appropriate for that channel.
What will work best depends on the channel of communication. They all require a different approach, whether long or short content, chatty or formal, text-heavy or visual, instructive or participatory, for example.
To find out more, read our new book: Science Communication Made Easy.
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