How accessible are your communications, really? Identify potential barriers and how to address them.
When planning your science communications, how much time do you take to ensure they are widely accessible? You may hope to reach particular target audiences, but have you proactively taken steps in removing potential barriers that could limit access to your communications? How can you proactively help your audience to receive your communications?
Try to identify any potential barriers to your science communications reaching their target audience. These might include physical, language or cultural barriers, travel issues, or limited access to technology or events. For each barrier you identify, consider what actions you could take to remove or reduce it, in order to improve the accessibility, and subsequent reach and impact, of your communications.
To find out more, read our new book: Science Communication Made Easy.
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