Public engagement should benefit everyone. You’ve decided what you want - what’s in it for them?
Public engagement and involvement should benefit everyone: the person or organisation driving it and those participating in it.
You might have thought long and hard about how involving others in your work will make a difference and benefit your work before you even set your aim and objectives, but next you need to ask yourself: what’s in it for them? You know what value they can bring, but what can you offer them?
Depending on your area of work or project, people’s motivations will inevitably vary. Some of those you really need to involve will be very willing, but others might be more reticent. Understanding and addressing possible barriers and identifying the perceived benefits people will reap from participating early on is key before inviting anyone to take part in the public engagement process.
To find out more, read our new book: Public Engagement Made Easy.
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