What is the purpose of your public engagement? Your aim also needs to outline what you want people to do.
Establishing a clear aim for what you want to achieve with your project or activity is always important, and something lots of us are very familiar with. But in public engagement this overarching goal also needs to outline what you want people to do.
For anyone to participate effectively and meaningfully, everyone involved needs to understand both what the ultimate destination or goal is, and what their role is in getting there.
What endpoint are you hoping to reach? And what do you want to happen as a result of your public engagement? Do you want people to consult or collaborate? How often do you want them to contribute? Think carefully about why you want to engage with people and set out the broad parameters of their involvement as part of your aim.
To find out more, read our new book: Public Engagement Made Easy.
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