Are you clear on what you want to achieve? Set objectives for your science communication.
When it comes to your science communications, you might be clear on what it is that you want to communicate, but are you just as clear on why you are communicating it?
It’s important to know what you want to achieve. Think about what you want to happen as a result of your communication. Once you have a good idea of what overall outcome you’re hoping to achieve, it’s time to establish some objectives that break down your aim into realistic and measurable goals.
Clear objectives should help define what you want to achieve with your science communication and show what success will be measured against.
To find out more, read our new book: Science Communication Made Easy.
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